CASE

EUROFORGE

CASE

EUROFORGE conFAIR
im MiCo, Mailand

ContractingCreative ConceptDesign & BrandingFinancial HandlingGlobal Congress ManagementGuest Data HandlingSecurity Management

Customized event solutions for the forging industry

More participants, more reach, more impact.
After a less well-attended congress in Bilbao in 2022, one thing was clear: EUROFORGE conFAIR 2024 must set new standards. The challenge? A significantly higher number of participants, maximum visibility for exhibitors and an economically viable implementation. The focus was on an optimized registration process, IT support for speakers on site and an efficient financial structure in which all income could be used directly to cover the event costs.

Global industry meeting place with a high networking factor

EUROFORGE conFAIR 2024 should be positioned as a must-attend event for the international forging industry. A varied program consisting of a main plenary session, two breakout sessions, a spacious exhibition area and catering areas was specifically developed.

Complemented by a welcome reception, a poster presentation and an interactive photo station for social media engagement, a platform was created that put the industry center stage despite the economic challenges. The aim was to make innovations visible and generate maximum visitor traffic at the trade fair stands through targeted measures.
Precise planning and efficient implementation: EUROFORGE conFAIR 2024 was realized with a well thought-out strategy and efficient project management.
The most important measures at a glance:

Perfect choice of location

Selection of the MiCo congress center in Milan due to its flexible space structure and ideal infrastructure.

Digital event control

Einrichtung eines maßgeschneiderten Registrierungssystems mit Hilfe unserer hauseigenen Software eBrain für Teilnehmer und Aussteller.

Rundum-Koordination

Commissioning and management of congress center, stand builder, technical service provider and catering provider.

Optimized exhibition planning

Development of a strategic floor plan in cooperation with the stand builder.

Exclusive company tours

Organization and integration of two factory tours, bookable via the eBrain system.

Maximum visibility

Branding, graphic support and design of event elements such as photo wall, badges and QR tickets.

High-quality media production

Engagement of a photographer and a videographer for professional event documentation.

Expectations far exceeded

The results speak for themselves: EUROFORGE conFAIR 2024 exceeded all expectations in terms of participant and exhibitor numbers. As a full-service partner, we not only took on the event planning, but also the complete event responsibility - including organizer liability and invoicing.

The complex tax processing, due to the different event categories and the application for an Italian tax number, presented a particular challenge. However, thanks to close cooperation with tax consultants in Germany and Italy, this task was also successfully mastered.

Conclusion

Success factor: Maximum community loyalty through targeted measures 
EUROFORGE conFAIR 2024 set new standards for international industry events. The combination of high-quality specialist content, strategic networking and innovative exhibition concepts made the event a central meeting point for the forging industry. Thanks to a well thought-out event strategy, smart visitor management and a strong community focus, the congress and trade fair experience was unforgettable for all participants.

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