A resounding success with over 2.5 million views—and a strong brand presence.
On July 5, 2025, the Landquart Fashion Outlet became the hotspot of the Swiss fashion world. Together with Zurich Fashion Week, we were able to organize an exclusive model casting with over 450 participating models – and with international appeal. The kick-off for this was a guerrilla fashion show on the streets of Zurich a month earlier.
Our responsibility:
- Event concept
- Planning and coordination of all trades
- On-site implementation
- Social Media Content Creation & Strategy
The casting at a glance:
The high-profile jury, including model Tamy Glauser, designer Yannik Zamboni (three-time guest judge on GNTM), David Beer, and Remo Schmid, evaluated more than 400 young talents and gave the event international appeal. The open catwalk atmosphere, accompanied by professional moderation and DJ beats, transformed the outlet into a lively fashion hotspot.
Visitors were treated to a curated lifestyle experience featuring:
- Make-up Refresh & Styling Lounge
- Customizable Shopping Bags (Co-Branded Limited Edition)
- Color consulting & beauty coaching
- Tattoo Station & Physiotherapy Services
- Three thrilling live dance performances
- Social Media Corner with LED Wall
The result for our client Landquart Fashion Outlet:
- Over 2.5 million views on social media – target group-specific and measurable
- Increased brand awareness and Emotional Brand Loyalty through direct target group interaction
- Positioning as a stage for young talent, fashion & lifestyle
- Significantly increased Frequency & length of stay the visitors
- An experience that will remain in your memory forever
Our added value:
We create comprehensive event solutions that not only inspire, but also deliver real results in terms of reach, brand loyalty, and goal achievement. For Landquart Fashion Outlet, this meant visibility, relevance, and a modern brand image in the context of fashion, creativity, and community.
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