When fashion meets construction. A powerful statement for change, diversity, and style.
The Landquart Fashion Outlet is growing, both in terms of space and its significance as Switzerland's fashion hotspot. To visually showcase this exciting expansion, an extraordinary photo shoot was created in collaboration with Zurich Fashion Week: fashion meets construction site, elegance meets concrete, glamour meets raw structures.
The focus: the "Faces of Landquart Fashion Outlet." Five models who were previously selected in the Zurich Fashion Week casting. They embody the positioning of the Landquart Fashion Outlet as a supporter of young Swiss fashion and fashion designers, together with designer Maya Seyferth, who also represents up-and-coming Swiss fashion design.
As the agency in charge, we were responsible for the conception, organization, and implementation of the entire shoot, from the creative concept and set planning to on-site production.
Our goal:
To make the structural expansion of the outlet an emotional experience, to visually strengthen the partnership with Zurich Fashion Week, and to position the Landquart Fashion Outlet as a modern, self-confident brand.
In doing so, we brought two worlds together:
- The harsh setting of an active construction site with concrete, steel, and scaffolding.
- The extravagance of fashion is showcased through impressive high-fashion looks by Maya Seyferth and brands from Fashion Outlet.
Foto: Corinne Wenger
Foto: Corinne Wenger
The result:
Iconic imagery that presents LFO as a bold, modern, and diverse fashion destination. The combination of an unpolished construction site character and luxurious fashion aesthetics creates a visual tension that sharpens the brand image and emotionally communicates the expansion of the outlet.
The resulting images can be used in a variety of ways, from PR campaigns and poster advertising to social media and website content. This creates a consistent visual appearance that works across all channels, attracts attention, and highlights the development of the outlet.
The added value for our customers:
- Stronger brand perception through creative, emotional imagery
- Seamless project management from concept to implementation
- Content and aesthetics in harmony, for maximum impact on target groups
