Premium experiences combining racing, enjoyment, and culture
In July 2025, our Driving Experience team organized an eight-day high-end experience for a Taiwanese BMW importer.
The aim of the event was to spark a passion for motorsports and performance vehicles in all participants through experiential marketing. For the customer, the focus was also on strengthening brand loyalty.
The result: an experience with a lasting impact as a strategic touchpoint between the brand and its target group. The focus was on high-quality driving experiences, Michelin-star-level culinary highlights, and cultural inspiration.
The event combined adrenaline and emotion with exclusivity, impressively demonstrating what our values stand for: tailor-made experiences with measurable impact.
The program: Planning with maximum impact
The kickoff in Maisach provided the ideal start and led directly to the highlight: exclusive driver training on the legendary Nordschleife of the Nürburgring. Adrenaline, visible team spirit, and emotions that will last.
Corporate branding through experience
Private tours of BMW Welt, Motorworld Munich, and Leica Welt in Wetzlar brought brand history to life. Everything was individually tailored, surprisingly staged, and always closely linked to the brand message.
Shopping with a wow moment
The Leica Store in Wetzlar opened its doors exclusively for the 20 participants. Extended opening hours created space for an intensive experience and individual consultation.
Gourmet composition with soul
Seven Michelin-starred restaurants, finely tuned ten-course menus, and rarities such as a 50-year-old balsamic vinegar provided unforgettable moments of pleasure that sparked conversations and strengthened connections.
Emotion at the highest level
The event concluded with a farewell dinner at the exclusively booked Main Tower in Frankfurt. With views of the skyline, personal expressions of gratitude, and palpable moments of emotion, it was a finale that will remain in our memories for a long time to come.
The added value for brands that want impact
With the Nordschleife Experience, we create more than just an event—we create a lasting impact. Participants are not only moved, but emotionally anchored. Exclusive moments create genuine brand loyalty with measurable impact and long-term business success.
Want more details or to make a booking? Then click here: Further information
What your brand gains
- Brand loyalty with long-term effects
- Emotionally anchored experiential architecture
- Tailored messages with impact
- Exclusivity that builds trust
- Premium Cuisine & Culture
- Sustainable and measurable impact
Let’s Make
It Happen,
Together.
Susan Deckner
Sports Hospitality
+49 174 906 42 49
susan.deckner@time-change.com
Whether you want to spark customer loyalty with exclusive driving experiences or turn guests into brand ambassadors through tailored touchpoints, we are here for you. Contact us today to check availability and design your own high-impact experience.