Perfect appreciation in a special ambience
Four different target groups - team, sponsors, media & security and business relations - wanted to be perfectly catered for at the same time. Each group was to be offered tailor-made experiences that could be combined in a dynamic and top-class event. Everything from the logistics to the atmosphere was to be seamlessly coordinated in order to bring the Ajax brand to life and position it positively in the long term.
In addition, there was the logistical feat of coordinating these groups in a vibrant city like Berlin and at the same time creating an outstanding experience around the second leg of the UEFA Europa League at the Alte Försterei stadium.
- Seamless and stress-free travel and event planning for all participant groups
- An inspiring and unforgettable experience before, during and after the soccer match
- Perfect organization involving numerous partners in one of the most diverse cities in Europe
Tailor-made experiences for every target group
Individually tailored programs
- High-class accommodation in hotels such as Penta Köpenick, Adlon, Hilton and Westin Grand, optimally tailored to the respective target groups.
- Culinary highlights in the renowned restaurants Katz Orange, Habel & Oyster Bank.
- Creative event concepts, including a pre-match party at Freiheit 15 in Köpenick and a beach party at Sage Berlin with Trabi travel, Berlin specialties and personalized gifts such as hand-sealed Mampe schnapps.
Exciting city tour with an authentic Berlin feeling
- Exclusive walking tours through Berlin, either with a historical focus in Mitte or urban flair in Friedrichshain/Kreuzberg.
- Six creative room drops with personalized gifts in the hotels.
Efficient preparation and smooth processes
- Intensive cooperation with the Alte Försterei and UEFA to offer all guests an outstanding matchday experience.
- Stadium inspections and route planning: Tours of the Alte Försterei were organized in advance in order to optimally prepare the guests' stays and the team's route planning. This ensured that everything ran smoothly on match day and that the team could arrive stress-free.
- Precisely coordinated transfers/VIP shuttles for relaxed mobility for all participants.
An unforgettable event with a lasting impression
Conclusion
For our Berlin team, the collaboration with the Alte Försterei was a special highlight - a real project close to their hearts in their home city. The variety of partners and the numerous challenges offered an ideal platform to make full use of our expertise in logistics, creative conception and event management.
The project showed once again that Berlin is not only an exciting event location, but also a perfect stage for creating unforgettable moments.
