The ultimate BMW M Experience at the Yas Marina Circuit in Abu Dhabi
On behalf of BMW M, we organized an extraordinary experience at the world-famous Yas Marina Circuit in Abu Dhabi - an event that captivates driving enthusiasts and BMW fans alike. Anyone who has ever wondered what it's like to experience the BMW M5 or the BMW XM in a drag race, or to test the latest BMW M Mixed Reality on a legendary Formula 1 race track, now got the chance to make that dream come true.
BMW M5, BMW XM und Mixed Reality
With a careful selection of BMW M models, participants were able to experience the impressive performance of the BMW M5 and BMW XM in a drag race. They were also immersed in the pioneering BMW M Mixed Reality, which combines driving experience and innovation in a unique way.
Speedboat for lunch
After the exciting rides, the participants enjoyed an exclusive lunch at an exclusive location, to which they were transported by speedboat - a combination of luxury and adventure, perfectly staged.
Dinner on the race track
The day culminated with an exclusive dinner right on the race track, in an atmosphere that reflected the thrill and flair of the best drivers in the world.
BMW M Driving Experience - premium experiences that move.
Thanks to the precise planning and organization, this day was an unforgettable experience that offered far more than just a day on the racetrack. It was an adventure that appealed to all the senses and created unforgettable moments. The BMW M Experience went beyond performance and conveyed the passion and pursuit of perfection for which BMW is known worldwide.
Conclusion
It was an honor for us to realize this extraordinary event and offer the participants a unique experience that brought BMW M up close and personal on the legendary Yas Marina Circuit. Speed, luxury and technology were united in a unique way.
