How Berlin Became a World of Experiences for 1,200 International Guests.
How do you create an extraordinary incentive experience for 1,200 international guests while keeping countless organizational details under control?
For PES26, Berlin and Potsdam served as the setting for a multi-day incentive program that combined cultural discoveries, impressive venues, and unique experiential activities.
The challenge: international coordination, numerous service providers, parallel subprojects, and tightly scheduled setup and teardown phases. As the local implementation partner, time change handled the operational project and service provider coordination on site.
Two event worlds that couldn't be more different.
A particular highlight was the welcome event at the historic Haus Zenner, located right on the waterfront. A specially staged Oktoberfest-themed world was created for the guests, blending Bavarian tradition with Shell’s brand identity. An impressive Magic Sky Tent with a diameter of 24 meters, brand-aligned design, traditional games, and costumed hosts turned the reception into a unique experience in its own right.
The highlight of the program was the awards gala at the historic Tempelhof Airport. Spanning approximately 15,700 m², four distinct areas—including Hangar 5 as the gala venue and the impressive main hall as the airport lounge—were transformed into an extraordinary event setting. The extensive technical and scenographic production required precise planning and execution within a tight timeframe of just two days for setup. International production teams, loc
The program was rounded out by excursions in Potsdam and a hop-on/hop-off tour.
Complex processes, precisely coordinated.
Behind the memorable moments of the event lay a multitude of interrelated tasks. From organizing the supporting program to managing complex transportation logistics and hosting international guests, time change contributed its local expertise and operational know-how.
Destination Management
Planning and coordination of an extensive supporting program in Berlin and Potsdam, featuring numerous concurrent tours, group excursions, and hospitality programs.
Venue & Supplier Management
Coordination with venues, service providers, and other stakeholders across various event formats.
Transportation & Guest Logistics
Planning and coordination of transportation and shuttle services, including staggered bus arrivals.
Event Operations & On-site Management
Cross-departmental management of catering interfaces, security coordination, and production and back-of-house operations.
VIP Hospitality & Dinearound
Organization of exclusive dining experiences at Berlin’s most sought-after top restaurants through an established local partner network.
Flexible Project and Cost Management
Integration of short-term requirements into ongoing planning, as well as continuous cost control.
Extraordinary experiences require strong implementation partners.
PES26 demonstrates what is possible when international creative and production expertise combines with local know-how, a robust network of partners, and precise operational management.
Two spectacular event venues, international guests, and a diverse program spanning multiple locations made the incentive trip an extraordinary experience overall.
Conclusion
With its extensive destination expertise, efficient event logistics, and flexible project management, time change made a significant contribution to the successful implementation of this challenging program and created the operational conditions that allowed guests to focus entirely on their experiences.
